Jennifer McCallum

Based In:

Salt Lake City, UT

Jennifer McCallum is the SVP of Marketing at GSV, leading brand, content, and communications to elevate the firm’s presence across the private equity ecosystem.

About

Jennifer McCallum joined GSV in 2025 as the Senior Vice President of Marketing, where she leads brand, content, and communications to elevate the firm’s visibility and influence across the private equity ecosystem. A strategic and results-oriented marketing executive, Jenny brings more than 15 years of experience spanning global agencies, growth-stage companies, and private equity.

Prior to GSV, Jenny served as the Head of Marketing at Mercato Partners, where she built and led the firm’s marketing and platform strategy. In that role, she partnered with the investment team on GTM diligence, supported portfolio marketing leaders, and owned brand strategy, LP communications, and the firm’s value-add platform.

Earlier in her career, Jenny held senior roles at Merkle, MRM McCann, and Struck, leading large-scale digital transformation programs, GTM strategies, and brand initiatives for Fortune 1000 clients including Walmart, Visa, Adobe, Walgreens, and Stanford Health Care. In 2025, Jenny was recognized by Utah Business for Executive Excellence, reflecting her impact as a marketing leader and culture builder in the state.