Operating Team
Senior Vice President, PR & Communications

Kristin Alm

Based In:
Knoxville, TN
The SVP of Communications, Kristin Alm joined GSV in 2019 to help portfolio leadership teams define their voice, tell their story, and build enduring brands.

About

Kristin Alm joined GSV in 2019 to lead strategic communications and public relations across the firm and its portfolio of brand families. With nearly three decades of experience shaping narratives for national media and emerging growth companies, she helps founders and leadership teams define their voice, tell their story, and build enduring brand credibility.

Before joining GSV, Kristin spent 11 years directing publicity and communications for global media brands including HGTV and Food Network, where she guided storytelling that reached millions of households. Earlier in her career, she led public and community relations for the retail clothier Goody’s, developing programs that strengthened brand affinity and customer engagement.

At GSV, Kristin’s superpower lies in helping founders communicate with authenticity—transforming complex business models into relatable stories that inspire trust among customers, investors, and teams alike. She thrives in environments where clarity and connection drive growth, ensuring that every message reflects both strategic intent and genuine purpose.

Q&A

Why GSV?

GSV is a special workplace because everyone is personally invested in the success of the business. Every day feels like more than a job when the connection is deeper than just a paycheck. We’re not exchanging time for dollars; we’re helping entrepreneurs dream bigger than they would have before partnering with this firm. 

What advice would you give your younger self? 

Growth isn’t linear and happens most often in change, so get comfortable in the uncomfortable. Also, be proud of that Southern accent!